WH Wilkie and The New Palace Centre
Will Wilkie decided that times had changed and saw the need for a newer, more modern building.
The local council was making plans for the promenade to extend onto the sand and this proved to be the perfect opportunity for WH Wilkie to build the New Palace Amusement Centre.
The 'New' Palace Amusement Centre on New Brighton Promenade was completed in 1939 at a cost of £11,000!